Category
Design & Research
Type of project
Service Design, UX/UI Design
Client
Laerdal Medical
Year
2023
Collaboration
Varina Wagner, Nora Allan, Siqi Chen, Joep Dortmans
The process
The project began with a comprehensive company and context analysis to understand the role of CPR in saving lives and Laerdal’s mission to train as many people as possible by 2030. We explored the company’s background, products, and market positioning to ensure our redesign aligned with their goal of improving accessibility to life-saving techniques.
We then conducted a detailed product analysis of the Laerdal app, examining its features, user groups, and context of use. To assess usability, we performed user tests and usability inspections involving novices, experienced users, and CPR instructors. These tests revealed key pain points, such as unclear feedback, visual design issues, information overload, and confusing instructions—especially for new users.
The insights from these usability tests guided the conceptualization phase, where we redesigned both the digital platform and the connected manikin, integrating them into a cohesive new service. The final design was tested and evaluated to validate improvements, leading to a set of conclusions and recommendations based on the final evaluations.
The redesign focuses on novice users who faced the most issues during the user tests. Exploring possibilities beyond the classroom to teach CPR without a physical instructor could lead to educate more people and reach the company’s goal. An accesible product lowers barriers to start CPR training allowing more personal feedback, limiting money, language and time constraints, and avoiding feelings of fear of performing in front of others.
The design goal is to enable in a positive and reassuring way people without any pre-knowledge of CPR learn and practice this skill without the need to visit a class.
The app
The redesign rotates around the implication that the user must be guided. This means three big changes: the addition of a personal ‘mentor’ figure, the addition of a theory part followed by quiz to train the user before the practice, the step-by-step method tailored to the user’s progresses.
The product
In order to make the practice autonomous, the training becomes guided by a vocal assistant who reacts to the user’s actions, with the help of projections on the floor to give visual and auditory feedback and instructions to the user.
